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These bots can answer your diners’ enquiries, or send them promotions via push notifications. That said, you’re able to create unlimited lists, so you can still get the best out of your promotions with WhatsApp’s targeted app features.įacebook Messenger: Deliver content and generate leads globallyĪlthough it comes in second, Facebook Messenger’s 1.4 billion monthly user pool stretches across a more global demographic. Let Facebook’s chatbots be your promotional voice by channelling messages that connect with your diners. Due to the limited number of contacts per list, Broadcast Lists are better used for targeted promotions or campaigns. Ultimately, WhatsApp is better poised for smaller restaurant marketing efforts.
![restaurant city facebook bots restaurant city facebook bots](https://f.ptcdn.info/133/034/000/1438756509-myRCr324er-o.jpg)
![restaurant city facebook bots restaurant city facebook bots](https://www.columbusnavigator.com/wp-content/uploads/2017/06/fitzys.jpg)
It’s a great platform to create a sense of urgency by offering time-sensitive promotions. You can even add videos or photos to your WhatsApp Status, available for only 24 hours. You can expect a great degree of closeness with the one-to-one messaging that WhatsApp offers. With WhatsApp’s Broadcast Lists, you’re able to label your diners into specific categories - students, couples, families, and the like - to send them tailored messages.Ī Nielsen study reported that 61% of diners appreciate personalised messages from businesses. WhatsApp is great for audience segmentation and interpersonal communications with your diners. WhatsApp: Optimise your restaurant’s smaller marketing efforts Find out which messaging app is best suited for your restaurant’s target market. While you’re already using these apps on a daily basis, it’s a different ballgame when it comes to the restaurant business. According to Statista, the top three most popular messaging apps are Whatsapp, Facebook Messenger, and WeChat respectively. With such a robust and rich market, it’s a pity that barely 20% of businesses tap into messaging platforms. Hubspot revealed that there are five billion active users worldwide on messaging apps, with the combined numbers exceeding those of social networks, according to BI Intelligence. If your restaurant isn’t already on a messaging app, it’s time to start now.